Introducing Engagement Automation - a powerful way to add more value to your online marketing activities. Discover how to generate more prospects from your web visitors, automate nurture marketing campaigns to create more sales ready leads, and analyze visitor interactions to improve your marketing like never before.
Using these engagement automation tools you can build persuasive, engaging experiences for your web visitors - drawing them into, and through your sales funnel. Here's how:
- Convert more web visitors to your website into marketing prospects and sales leads
- Create automated lead nurturing programs to create even more sales ready leads
- Close the loop from initial site visit through to opportunities and sales
Persuasion is Key
Is your organization spending a lot of money to get traffic to your website that's not converting into actual leads? Many companies spend heavily on tactics like pay-per-click (PPC) campaigns, banner ads, search engine optimization, and email marketing only to have a majority of the traffic generated bounce right off their site. Why? Most often it's because visitors aren't getting the information they're looking for, or worse yet, they can't find it.
The goal of any successful online marketing program should be to connect and engage with visitors and to persuade them to identify themselves to you. BetterMail's Engagement Automation tools can help you persuade your visitors to take action:
Tools include:
- Automated Web Forms
- Multi Step Forms
- Hosted Landing Pages
- For Sales Channels: A Unique Channel Marketing Application
Nurture, Nurture, Nurture
A well executed lead nurture (drip marketing) campaign is often the difference that transforms a lead from prospect to customer. Key to success is the ability to deliver prospects the information they need to make informed decisions and to convince them you understand their needs. BetterMail has a suite of tools available to build highly effective nurture campaigns.
Tools include:
Closed Loop Analytics
Now you can optimize your online marketing programs by measuring and analyzing your results all the way from clicks to cash. With BetterMail's contact level lead source tracking you can achieve accurate closed loop reporting that allows you to measure the cost per lead or sale back to the website, banner, campaign or keyword that brought them to your website for the first time. With optional call tracking you can even track inbound calls to your campaigns or keywords.
Tools include:
- Closed Loop Reporting
- 1st Click Lead Source Tracking
- Inbound Call Tracking
- Attribution Management
- Lead Scoring
